This policy applies to ameraglobal.co and communications or services initiated through it. It is written for business visitors, including people in Canada, the European Economic Area, the United Kingdom, Switzerland, the United States, and Mexico.
1. Who we are and how to contact us
AMERA Global / AMERA North America (“AMERA,” “we,” “us”) operates this website from Toronto, Ontario, Canada and acts as the controller of personal information described in this policy, unless a service agreement says otherwise. The contracting identity for a paid engagement will be stated in the applicable confirmation or agreement.
Questions, privacy requests, or complaints may be sent to [email protected] or by WhatsApp at +1 519 588 7943. Please do not send identity documents, passwords, payment card details, privileged legal material, or trade secrets through WhatsApp or an ordinary website form.
2. Information we collect
Information you provide
- Contact and business details: name, work email, phone or WhatsApp number, company, role, location, website, and enquiry details.
- Assessment information: information about one offer, intended market, customers, pricing, economics, delivery, operations, evidence, risks, readiness, and the decision you want to make.
- Communications: messages, attachments, meeting notes, consent records, feedback, and correspondence needed to answer or deliver a service.
- Newsletter information: work email and evidence of subscription consent. On the static website, a form prepares an email in your own email application; nothing is transmitted to AMERA until you choose to send it.
Payment information
When you choose a paid assessment, you are redirected to Stripe. Stripe collects payment and checkout information under its own privacy terms. AMERA may receive your name, email, billing details, transaction status, amount, currency, receipt, and payment reference, but does not receive your full payment-card number or security code. See the Stripe Privacy Policy.
Technical and device information
Our hosting and security providers may process IP address, request time, requested page, browser or device information, referring page, and security events in ordinary server logs. If you consent to analytics, Microsoft Clarity may also collect page views, clicks, scrolling, mouse movements, device and browser characteristics, approximate location, and session-replay or heatmap data. Form-field content is not intentionally used for analytics, and sensitive information should never be entered where it is not requested.
3. Why we use information and our legal bases
| Purpose | Typical information | GDPR legal basis |
|---|---|---|
| Respond to enquiries and assess whether we can work together | Contact, company, offer, and enquiry details | Steps requested before a contract; legitimate interests in responding to business enquiries |
| Deliver an assessment or other agreed service | Application, research inputs, communications, deliverables | Contract performance |
| Process and reconcile payments | Billing and transaction records | Contract performance; legal obligations |
| Protect the site, prevent misuse, and establish or defend claims | Technical logs, correspondence, transaction records | Legitimate interests in security and legal protection |
| Send the AMERA briefing | Work email and consent record | Consent; you may withdraw at any time |
| Understand and improve website use through Microsoft Clarity | Usage, device, and interaction data | Consent; analytics remains off unless accepted |
| Meet tax, accounting, regulatory, and lawful disclosure duties | Required business and transaction records | Legal obligation |
Where we rely on legitimate interests, we consider the nature of the information, the business context, and your reasonable expectations. We do not use website information for solely automated decisions that produce legal or similarly significant effects.
5. How long we keep information
- General enquiries and unsuccessful applications: normally up to 24 months after the last meaningful contact.
- Client and assessment records: for the engagement and normally up to six years afterwards where needed for business records, claims, tax, or accounting obligations.
- Newsletter records: until you unsubscribe, consent is withdrawn, or the address has been inactive for 24 months, subject to a minimal suppression record so we respect the opt-out.
- Security logs: normally up to 12 months unless needed to investigate an incident or legal claim.
- Clarity data: Microsoft currently states that playback data is retained for 30 days and click, heatmap, labeled, or favorited data for up to nine months.
- Local application drafts: stored only in your browser until you clear browser storage. AMERA cannot access the draft until you send it.
- Cookie preference: stored in your browser for six months, after which the site asks again.
We may retain less information or keep specific records longer where law, a dispute, fraud prevention, or a documented legal hold requires it.
7. Your privacy rights
Depending on where you live and the law that applies, you may have rights to request access, correction, deletion, restriction, portability, or objection; to withdraw consent; and to complain to a privacy regulator. These rights may be limited by legal exceptions, other people’s rights, or records we must retain.
Send a request to [email protected]. We may ask for information reasonably necessary to verify your identity and locate the records. If GDPR applies, you may complain to the supervisory authority where you live or work. In Canada, you may also contact the Office of the Privacy Commissioner of Canada.
8. Security, children, and policy updates
We use proportionate administrative and technical safeguards and limit access to people who need information for an authorized purpose. No internet transmission or storage system is completely secure, so do not send unnecessary sensitive material through the website or ordinary email.
This is a business-to-business website and is not directed to children or anyone under 18. We may update this policy when our services, providers, or legal duties change. Material changes will be identified by a new effective date and, where appropriate, a prominent notice.